May 19, 2021

We all love discounts!

New research by rewards agency Mando-Connect in partnership with YouGov, shows Britons’ have a strong affinity for promotions. The new What The British Think Of Promotions report reveals that two thirds (66%) of the British population take part in promotions, with seven in ten (70%) thinking that all brands should...

May 14, 2021

Another new Supermarket Scheme

MORRISONS has launched a new loyalty scheme where shoppers won't need to collect points to be able to claim rewards. Customers will be offered instant rewards as they spend.
Very mixed thinking here, other than training customers to use the card/App in the expectation that they might win something, not much more for...

Apr 14, 2021

Direct To Consumer Channels still an open opportunity

Pre-pandemic, Direct To Consumer, (DTC), brands were viewed as the digitally savvy retail category of the future.
In past 6 months, found that traditional retailers and branded manufacturers in America have learned valuable lessons from the DTC brands that they compete with. #

With the...